BRIEF:

Create a logo redesign for updated business name that will be used across all digital platforms and print material in various scales and formats.

SERVICES:

Logo Design Package

Lazarus Books guides self-publishing writers through the development and production process of publishing their book. The intended purpose of redesigning the logo was not only to create an updated look to accompany the businesses name change but to also create a mark that would be easily recognizable and have a strong association to the brand.

The client received a primary logo mark with and without the word mark as well as a sub mark, that could be used interchangeably depending on the intended use. Certain themes that inspired the final logo design include guidance, support, and collaboration. Park Creative developed a symbolic logo that uses white space to communicate a book end that is supporting and uplifting the books behind it.The book end imagery also doubles as an open door - inviting the viewer to begin their artist journey along side Lazarus Books and bring their ideas to life.

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